Whoever wrote that Nike slogan, strikes me as pure genius.

“Just do it.” – Yeah, sounds easy, considering all the complications in life and all the curve balls that it throws at you. Think about it though, sometimes it really is about “just doing”. You don’t stand in front of the cold ocean water calculating your strategy for diving in, you stop thinking about it and you “just do it” (well, sometimes I do stand there considering my options, but at the end it’s the “just do it” mentality that pushes me into the water).

Sometimes I feel like my life is a never-ending “to do” list. A new year starts and I write a bunch of resolutions that end up getting trampled on by other goals like say, paying my rent. There are so many things I want to do, but so many limitations. Whether it is money, time or energy: are these true limitations or merely excuses?

Exhibit A: this blog. I started my first blog when I was abroad in France, it had no real structure or theme, just the goal of sharing my experiences at the moment. I wrote whenever I had a chance and shared with my family and friends. Then when I came back home, I abandoned it thinking there was nothing else exciting in my life (tragic, I know). Ever since I abandoned that blog, I’ve been meaning to bring my thoughts and experiences back to life but it’s been, let’s say, a road full of annoying pebbles.

As I brainstormed for ideas and themes for my new blog I kept thinking:

·         What’s my goal?

·         Who do I want to talk to?

·         How often will I post?

·         What am I going to write about? NYC experiences? Life challenges? Latinos? PR?

·         Will I follow a certain posting structure? Will I share personal details?


I’m a 23-year old public relations professional still gaining traction on the field. I should not let strategy and branding keep me from doing something I love: writing. What’s my goal? To express my thoughts, ideas and experiences. Who do I want to talk to? Whoever wants to listen in. I will write about what moves me, what strikes me, what motivates me and what simply delights me.

Sure, maybe one day I’ll launch a full blast branded blog with a specific audience that PR pros will fight to talk to, but for now I like this flow and I’m going with it.

-jumps into the cold water-


6 thoughts on “Whoever wrote that Nike slogan, strikes me as pure genius.

  1. Veronica says:

    Congrats on the blog!!! Love it…and as your former English teacher I’m quite proud of you. Keep writing and I’ll keep reading. Te mando muchos besos.

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