Valuing Your Coveted Attention in an Overloaded World

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Some people hate advertising and all it entails – intense targeting, invasion of privacy, lack of transparency, etc. Add in the layer of the modern social media landscape and it all starts to blow up out of proportion, it is believed that the average person is hit with over 4,000 ads in a DAY. As a consumer on the receiving end, it can be exhausting, confusing and just straight up overwhelming. Truth is, advertising is not going anywhere, it will just keep evolving. People were complaining about commercials invading their TV time, now you scroll through Instagram and you get instantly targeted. Business is not going anywhere, people will always find ways to reach the people they think they need to reach.

Personally, I don’t mind ads (targeted or not) because either: 1. I’ve found information or products of value through them or, 2. I work in the industry and understand that people (and brands) need to make a living.

Attention is the new currency and in a world of overload, you either embrace it with control or get trampled. With over 250,000 people (in the US only) working on the marketing industry, it’s not realistic to assume we can all live unplugged lives and honestly, even if you are not in marketing, there’s too much happening online that unplugging yourself will likely affect your chances of success.

It all comes down to intention. If you choose to spend your time on social media (or the internet, for that matter) be more intentional and avoid mindless scrolling. Clean your feed from things that don’t bring value, respect your time and attention and treat it with the value it deserves.

Cristina Nogueras Marketing Clean your feed from things that don’t bring value, respect your time and attention and treat it with the value it deserves.

  • Your email address is a precious gem – Treat it like one! Brands are hungry for it so only give it away when it matters. Be mindful of where you subscribe and utilize it to your advantage.
  • Take control of your feed – You have two options: you either engage with the content you enjoy so you get more pleasant/useful things in your feed or you visit your feed less. Also, be intentional with who you follow as that will affect what kind of advertising you are being served.
  • If you know ads are inevitable, use them to your advantage – Looking to buy a dress for an upcoming event? Engage with any brand that sells dresses and soon you will start to see other brands flow in with other considerations and potentially, even some discounts. Let ads help you with something you already know you need because, why not? The added layer and disclaimer to this is to be smart about what you get thrown your way and learn to make your own calls.

Use advertising as a guide and starting point to further educate yourself on the matter. Sure, buying a dress might be a pretty straight-forward purchase for most people but as you get into products and services related to health, wellness, finance, etc. you have to be your best defendant. Disclosure is key – I am looking at you influencers who never disclose! – deceiving is ALWAYS wrong.

Cristina Nogueras Marketing Just because a brand has money to target you with beautiful advertising doesn’t mean that the product or service behind it brings anything of value, or is even safe.

Just because a brand has money to target you with beautiful advertising doesn’t mean that the product or service behind it brings anything of value, or is even safe. I could go on forever on that, but I will not. 🙂

If you want to try and live a successful, disconnected life, by all means, go for it! You are my true hero. But if you are like me and can’t really do it, that’s cool too, let’s help the industry and ourselves by setting better standards, protecting our attention and only “selling” it for true value.

Photo by Andreea Ch from Pexels

The Power of a “Like”

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As much as I love social media, I sometimes get tired of hearing about social metrics. I see how our society gets blinded by the number of “likes” and followers and how sometimes people end up being just plain fake. I hate that people end up measuring themselves against a sometimes insignificant number of “approval”. I can go on about the things I hate about social media, but I get easily frustrated and who wants to read that, right?

Something interesting happened to me today. Yesterday, I posted a picture on my Facebook of me and my boyfriend to celebrate that we had met 3 years ago. It was a pretty picture with a cute little message, as expected. I allowed myself to be sappy because oh well, sometimes you gotta be. Today, I saw that I had about 90 likes and decided to click and read through all the names of everyone who had liked the picture.

I was immediately smiling, seeing all the different people from my life that liked the picture. Reading their name meant they had taken a moment to see my post and show they were thinking about me with a simple click. It may sound dumb but to me that meant a lot. These are people that I may not talk to anymore or as often as I would like, but they still hold a special place in my heart in one way or another. By just reading their name I also had quick memories come back to mind and for a second there, my day got better too.

In this crazy world we live in, isn’t it nice to show people that we are thinking of them in some way?

Maybe I’m sounding like my Mom these days, but I’m starting to think that “likes” might not be so stupid after all.

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46 Days Without Facebook

It felt like a tragedy when I made the decision to give up Facebook for lent. I thought I was crazy and there was no way I could do it.

This Easter morning when I logged back in all excited for my return, I went into my account, took a quick look around and thought to myself: “That’s it?”

First, the number of notifications waiting for me was quite sad. (Except for my dear girls who loyally kept me on their inbox chains and left a couple of hundred entertaining messages to catch up on).

Then I thought, “I did it? I truly went on with my lent sacrifice?”

You know what, it was not as hard as I thought. Yes, it was hard to find #TBT pictures with my limited iphone content, yes I forgot birthdays that I am not proud of, but overall, I was still a part of this world and things still happened in my life. There were a few sad news which I received with delays, but I was still connected with the people I love.

If you are thinking I had an awakening and have now decided to give up Facebook forever, you are greatly mistaken, relax.

The thing about Facebook versus Instagram, I realized, is that Instagram is full of more positive content, overall. Facebook gives you that status space to easily and quickly write whatever you please. Someone gave you an attitude today? You can just type that up, nice and easy. It is so easy to find a Facebook feed infested with negative comments and things that bring you down. Whereas a negative Instragram feed takes more work, you actually need some kind of visual proof. I had never thought about it that way until this morning as I waited to log back on Facebook.

I’m obviously back and running, I will try to upload some pictures eventually and all those routine tasks, but I’m actually glad I went through with these 46 days (yeah, there are actually more than 40 days in Lent).

Hello, my name is Cristina Nogueras and I went 46 days without Facebook and the world still went on. (Shocking, I know).

Happy Easter!

 

 

57 Days of My Life, Lost to Facebook

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Thank you Time Tech for bringing light into my life with your recent article, painting a nice picture of the time I’ve spent on Facebook.

In my defense, it’s 57 days since 2006 and I bet most of those hours can be allocated to college finals and procrastinating at the Syracuse University library. Not that it makes it any better, that’s still an average of one week a year, for the last eight years. I’m not gonna lie, that number made me want to jump from my seat and set sail in a new adventure to the unknown (or Central Park).

Here are 10 things I could have done instead of spending 57 days of my life on Facebook:

  1. Learn German, just because
  2. Take wine appreciation classes so I actually know what I’m ordering from the wine list
  3. Read that New York Times best selling book that everyone has been talking about and is not a YA novel
  4. Learn to make that delicious recipe that I saw on Pinterest when I decided to take a break from Facebook
  5. Train a baby dragon
  6. Bike from New York to Los Angeles (according to Google maps it takes 260 hours)
  7. Read the whole Game of Thrones book series
  8. Plant a tree. Actually, plant a bunch of trees
  9. Take a photography class instead of staring at pictures for hours
  10. Volunteer at an animal shelter (without stealing any puppies)

See how much time you’ve lost on Facebook here, then get on Grupon or Living Social and sign up for tango lessons or yoga, your pick.

Image credit – http://louisetaylordrawings.blogspot.com/2010/04/losing-time.html